Jeremy Lin Wins NBA TV “Social Breakout Player of the Year” Award
NBA TV announced today that New York Knicks guard Jeremy Lin is the recipient of the first-ever “Social Breakout Player of the Year” Award for his increase in popularity with fans across Twitter and Facebook this season. “Linsanity” took off this season with clutch performances down the final stretch of games, becoming the first NBA player to score at least 20 points and recording seven assists in each of his first five starts, and his play sparked a Knicks turnaround prior to his season-ending injury.
This is the only award which will be presented prior to NBA TV’s telecast of the inaugural NBA Social Media Awards airing Wednesday, June 20, at 9 p.m. ET. The remaining winners will be announced during the live show – hosted by Rick Fox (@rickafox), along with social media mavens Shaquille O’Neal (@SHAQ) and Lang Whitaker (@langwhitaker), and contributions from The Basketball Jones’ JE Skeets (@jeskeets) and Tas Melas (@tasmelas) – which recognizes some of the best moments from the 2011-12 NBA regular season which resonated with fans and generated the most social engagement.